NCAD Cultural Studies 3: Digital cultures: Website of the week 4

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Friday, November 7, 2008

Website of the week 4

This week's WOW comes from Antrepo Design Industry

It consists of a series of movie posters which are a kind of reductio ad absurdam of film hype. The designs simply list the brands promoted by or integrated into the movies being promoted. In an important sense these posters open up for consideration the way commercial film has become little more than a means for pushing products on unsuspecting consumers.

It is particularly appropriate in the week following the release of the latest Bond movie, a franchise that probably did more for product and brand hyping via the cinema over the last 40 years than any other.